Graphic Deisgner.
Haemin Yang is a graphic designer who loves motion graphics, editorial design, typography, advertising, and identity design. She is always exploring new ideas and challenges to create memorable designs.
This project explores the tension between privacy and security in an interconnected world. Using an interactive poster format, I designed a visual experience where information is selectively revealed through 3D glasses. Depending on the lens, viewers either see fragmented or hidden content, highlighting the idea that visibility and accessibility are not always neutral—they can be manipulated, exposing vulnerabilities in digital privacy.
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This motion graphic advertisement was designed for triptych digital billboards in the New York subway, centering around the theme of
self-love and embracing diversity. The project explores how color, movement, and form can convey emotion and influence viewer perception, encouraging individuals to celebrate their uniqueness while rejecting societal pressures to conform. Beyond its message, this project also served as an exploration of illustration and motion design, allowing me to experiment with different visual styles and the emotional impact of animated sequences. Through a combination of soft, organic shapes and vibrant, playful colors, I aimed to create a visually engaging experience that evokes warmth and positivity.
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Wear Wise is a personalized weather app designed to help users decide what to wear each day based on the weather conditions. Many people, including myself, often struggle with choosing the right outfit, whether it’s for a regular day, a trip, or an unexpected weather change. This app provides tailored recommendations on clothing layers, accessories, and essentials like umbrellas based on the forecast.
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This is a branding project for IRUKA Café, a café in Korea with a name that means healing and recovery. The concept was to create a space that provides a small moment of comfort in people’s busy daily lives. The client emphasized the importance of incorporating a tree as a symbol of growth and restoration in the brand identity.
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This project focused on studying shape using only black and white, exploring how abstract forms can represent places and emotions. I considered different locations I’ve visited and how they made me feel, merging multiple spaces into a single composition. By avoiding color, I emphasized the universal aspects of memory and perception, rather than specific details.
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